If there was ever a company who gets listened to within the PC market then Lenovo is it. As the world’s second largest PC manufacturer behind only HP, the company has been through it all with some products that have made it big and some products which have fallen flat. In either case, and when it comes to the latest generation of products available to consumers today, Lenovo has offered a unique insight in to their opinion on Ultrabooks.
Based on the upcoming release of Windows 8 and that software’s ability to be both tablet friendly and laptop friendly, the company thinks that currently ultra-portables are not at the stage where they can compete, although Lenovo have said that ‘Ultrabooks are the right direction’ for the PC market.
“We are going to keep breaking that barrier, to bring the ThinkPad to the next stage,” said Arimasa Naitoh, ThinkPad chief designer. “I’m not saying the ThinkPad clamshell will be replaced. I never think that. But in addition to that, we need to create something more.”
Moving on to current products, and Naitoh pointed out their latest Thinkpad X1 Carbon laptop which we covered earlier today, stating that this type of product paves the way for the future.
“Overall, the ultrabook is the right direction. It’s the start of the journey, so it’s not the destination,” Arimasa Naitoh said in an interview with journalists, adding that more aggressive pricing will help improve ultrabook sales. “In general you will see notebooks get thinner, get lighter, have the instant on connected capability. So I’m not worried about it.”
Of course, the real way that all ultra-portable laptops are going to cement their way in to the PC market is simple; they need to offer the same basic functionality as a tablet (i.e. be touch screen enabled), and they need to be competitively priced and affordable to the masses. The second of those points is very hard to achieve however, bearing in mind the manufacturing cost for a laptop is significantly higher than a tablet in almost all cases. One thing to note however is the Google Nexus 7 tablet, which boasts a 1080p display, a Tegra 3 quad-core processor and excellent build quality. Now we know that this is a tablet, however all it takes is one company to completely push the boat out with an Ultrabook release for all others to follow.
For example and to follow on to the above, what if a company released an Ultrabook with the following specifications:
A 13.3″ LED backlit touch screen display
An Ivy Bridge Core i5 processor
A backlit keyboard
Solid build quality, utilizing hard wearing materials such as brushed aluminium
4GB of RAM
A design almost as thin as an ASUS Zenbook
Windows 8 pre-installed
- All of this for under £700, with a Windows 8 apps voucher included.
We reckon’ the above, no matter what the brand, would stir up a sugar-storm within the PC market and cause all manufacturers to step up their game. For its worth, and if we owned a large global hardware manufacturer, we’d deliver one to you guys; even if it meant selling it at a loss. And if we had billions in the bank (important).
Via: Computer World