The Ultrabook may very well be a name given to a portable computer which is in every way at the pinnacle of what consumers can have, however that doesn’t mean that sales for said device will meet expectations and as we have just found out, the sales for Ultrabooks during the second quarter of 2012 were less than impressive to say the least.
PC sales overall for 2012 have fallen compared to 2011, due to an over-saturated market leading to consumers not buying up new hardware. As Notebookreview reports, when Ultrabooks first started to grab the attention of consumers Sean Maloney who is head of Intel China stated that Ultrabook sales would account for 40% of overall PC sales by the end of 2012. These naturally were the words of a man too caught up in the Ultrabook brand to realize there is no clear path of which consumers differentiate Ultrabooks from regular slimline laptops such as an Acer Aspire TimeLineX. The following has rung true too, as recent findings from the IDC show. On this, IDC have said in a statement:
“A saturated market and lack of incentives are leading buyers to delay purchases of PCs for the time being”
Of course, Ultrabooks are getting cheaper now and newer versions with added features such as a touch screen are coming to the UK market. This doesn’t mean that the next generation Ultrabooks will sell any better than current ones however, as Gartner analyst Mika Kitagawa pointed out recently:
“Consumers are less interested in spending on PCs as there are other technology product and services, such as the latest smartphones and media tablets that they are purchasing. This is more of a trend in the mature market as PCs are highly saturated in these markets,” she said in a statement”